As a part-time job I work at a large supermarket beginning with the letter T. Every three weeks promotion change comes around and the old displays get chucked. This makes very little sense from an economic and sustainable viewpoint. It needs the larger companies to change their strategy regarding the materials used within the displays. Coca-Cola has done just this. They have introduced the Give It Back rack where the retailer either re-uses or returns the advertising unit. The racks, which can be seen above, are 100% recycled and created from corrugated cardboard. This shows the customer that the producer and retailers are working together to be sustainable which will hopefully encourage the users to recycle the packaging when at home. With Coke enforcing this issue who will be the next to follow?